is an independent design and editorial studio and think tank led by Jarrett Fuller. Our work takes shape across a variety of media, from books and websites to podcasts and public relations and we work with clients large and small, around the world.

In addition to client work, we also produce experimental work, research projects, and original content, including the podcast Scratching the Surface, the online archive of graphic design texts, and other books and speculative projects.

Jarrett Fuller interviewed in Design Decode

Date June 12, 2019
Type Press
Jarrett Fuller was interviewed by Design Decode about design as ideology, ethics, and finding new ways to teach design.

Here’s Jarrett from the interview:

I define design as ‘ideology made artefact’. It’s the physical manifestation of particular ideologies. I think a lot about this line from French philosopher Louis Althusser’s essay Ideology and the Ideological State Apparatus where he writes that: “ideology does not obscure reality but rather creates a new reality.”

My reading of this is that ideologies don’t keep us from seeing the ‘real’ world but rather recreates the world in its image. This happens — this move from ideology to reality — through design. Design actualises ways of seeing the world.